DR Oetker Online Workshop
Overview
Workshop Dr. Oetker shares basic and advanced information, tips and tricks with the workshops he offers to his target audience in flavor workshops, as well as trend recipes. In Dr. Oetker flavor workshops, themed applications designed with special occasions in mind while sharing various techniques allow you to participate in many different workshops and give these unique experiences to their loved ones.
In this process, which was started with the objectives of digitizing flavor workshops, allowing users to access and purchase workshop details, we aimed to bring the digitalized taste workshop experience to the user by creating outputs such as user flow, information architecture, benchmark analysis and interface design.
Information Architecture
In the process of transforming the physical experience into a digital experience, we have carried out information architecture work to make the products available easily accessible and to improve users' navigation within the site. The outputs of the information architecture study created resources while creating the skeleton of the platform and editing the flows.
Design System
While creating the design system, we have applied our experiences about Dr. Oetker brand identity because we are already working together. Based on our knowledge in this field, we have integrated the necessary elements into the system for the disclosure of online workshops with visuals, date and content information, smooth editing of the event calendar and participation in online workshops.
