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UI/UX

Arçelik Garage Maker Program

Platform to support ideas and initiatives within the scope of IOT

We designed the application and communication processes for Arçelik Garage, which was established for high digitization processes within Arçelik.

Arçelik Garage is an initiative to reduce the time it takes for products to come to market by reducing the process between idea and test production to the day level with its high digitization, advanced prototyping and multi-layered production infrastructure. It brings together stakeholders, universities and non-governmental organizations with a collaborative field of study to create a market area where knowledge is blended and creativity is encouraged.

We have designed pre-application – post, pre-evaluation – post-application flow and interfaces in this market area.

Strategy

Since we have a limited target audience, we started researching the materials that the customer shared with us to get to know them. Since the customer prefers to be in one-to-one meetings with users in some of the project processes, this project had an unconventional pattern with the main product stakeholder interviews.

So we reviewed the records for our synthesis and extracted the relevant information and dialogue, outlining the importance of finding the information we need when determining more discussion points or ideas for the new experience we are designing. We also examined competing initiatives and other popular enterprise application platforms. This helped us build an understanding of market trends and innovation opportunities.

Centralization

For platforms that have received such initiative applications, most experiences are fragmented.

We needed to bridge tasks and critical contact information so that users would only need this platform to make process follow-up or application decisions.

Creating Net User Processes

We started to create user actions and secondary/subsequent actions for applicant processes consisting of many overs.

For example, common actions are made available in landscape navigation, buttons and actions are clearly labeled, and positioned to stand out, and sorting mechanisms are applied; all of these are based on the actions available for each type of user.

  • Strategy

    Audience Analysis, UX Strategy, Content Strategy and Information Architecture, User Flows

  • Design

    UI/UX Design

  • Client

    Arçelik